From its modest beginnings in 1965 with a single ship cruising to Mexico, Princess has grown to become one of the premiere cruise lines in the world. Today, its fleet carries more than a million passengers each year to more worldwide destinations than any other major line.

Building on past success, Princess is continually evolving to meet the needs of the today’s vacationer. In the mid-1990s the company pioneered the concept of putting passengers in control of their own cruise experience with the introduction of its Sun-class ships. These revolutionary vessels gave passengers the freedom to choose from a wide range of flexible onboard facilities, amenities and services in order to create a personal vacation experience that takes the regimentation out of the cruise experience and suits each passenger’s own needs and preferences.

Today, the line’s emphasis on choice is apparent across the fleet, with each vessel offering its own unique version of a host of multiple dining options and locations; flexible and varied entertainment selections; renowned customer service; and a full complement of onboard activities including a variety of ScholarShip@Sea enrichment classes featuring computer training, ceramics, culinary arts, finance and photography. Some vessels even sport a giant Times Square-style "Movies Under the Stars" LED screen showing poolside movies and concerts. Often imitated but never duplicated, the Princess concept of cruise vacation customization has since been adopted as the touchstone of new ship design for the entire cruise industry.